In a place filled with needles and medicine, tattoo artist Benjamin Lloyd is bringing a different kind of needle-free ink. His mission? To bring a little bit of cool and a whole lot of joy to sick kids in the hospital.
Using safe, temporary airbrush tattoos, he transforms children into superheroes, rockstars, or whatever they can dream up. What started as a small idea on Facebook exploded into a viral movement of pure happiness.
As Benjamin says, the tattoos may be temporary, but the feeling of being a tough, decorated kid—even for a day—creates a memory that lasts forever. This is what pure joy in action looks like.