These people came out to watch an old guy named George Strait stand in front of a microphone and sing his songs for two hours. He didn’t dance, didn’t have a crew of dancers, didn’t drop in from the sky, or blast up from underground. There were no flashy costume changes—he barely even played the guitar, mostly just holding it. The show had some lights, but nothing too spectacular. Most importantly, there were no backing tracks, no lip-syncing, and no autotune. Just a group of seasoned musicians playing real instruments together as a band.
The event set a record at Kyle Field, with 110,905 people in attendance. This proves that when you focus on the music, perform it with passion, and keep the human element at the heart of it all, you don’t need over-the-top theatrics to sell tickets.
All you need are great songs played by great musicians. Let the music speak for itself.
Credit: Joe Kendall